Why use an event management company?
You've got a marketing team, right? You have an event in a few months - surely they can just…put it all together? Well…No. Not really. One of the biggest areas that companies battle
You've got a marketing team, right? You have an event in a few months - surely they can just…put it all together? Well…No. Not really. One of the biggest areas that companies battle
First, let's start with what Above The Line (ATL) and Below The Line (BTL) marketing is, and then we can get to TTL. Above The Line (ATL) marketing/advertising consists of communication efforts which are largely...