Google Analytics is an online tool that helps webmasters track how visitors use their websites. It provides information on visitor demographics, referring sites, page views, and other metrics. Here's what you need to know about it: There are five main features of Google Analytics that every business owner should know about. These include: • Site Traffic – This feature shows how much traffic has come into your site. • Demographics – This feature allows you to see where your users are coming from geographically. • Referring Sites – This feature lets you find out who referred your visitors to your site. • Ecommerce – This feature tracks sales made through your site. • Conversions – This feature tells you how well your site converts visitors into customers. Set Goals: Each of these features is essential to understanding what’s happening with your website traffic. However, there are two additional features that are especially helpful when it comes to setting goals for your site. These are: • Goal Conversion Rate – This feature helps you understand how well your site converts visits into sales. • Goal Completion Time – This feature helps you determine whether your site is meeting its conversion rate goal within a reasonable timeframe. Measure Conversions: If you’re looking to improve your website’s performance, then you need to make sure that you’re measuring conversions correctly. In order to do so, you must first set up goals for each of your pages. Once you’ve done that, you should use the Goal Conversion Rate feature to see how successful those goals were. Analyze Data: There are five main features within Google Analytics that will help you track your site’s performance. These features are Goals, Events, Conversions, Demographics, and Audience. Each of these features has its own unique purpose, but they work together to give you an accurate picture of what’s happening with your website. Create Custom Reports: One...
The content you create for your website or blog should answer the questions your ideal customers have, and establish you as an expert who makes your viewers want to return to your website. Consistency is key. Frequently posting content shows Google that you are relevant, and Google prefers fresh content. Blog posts longer than 2,000 words tend to perform better than shorter ones. Additionally, your reader will remain on your site for longer, which is good for your SEO. Ensure that your title, description, meta tags, and the content of your post contain relevant keywords. You should regularly update your content to maintain its freshness. Make sure your links work as well. Having learned what needs to be done, now is the time to start implementing these tips in your everyday marketing strategy so that your search engine rankings will skyrocket in 2022.
Google's local searches account for 46 percent of all searches (Search Engine Watch). Recent years have seen an exponential rise in the number of "near me" searches. So, it is important to make sure your local business is easy to find! Make sure that you have a Google My Business (GMB) account and stay active on it. A GMB account shows Google that your business is genuine, and will be more likely to share your content. Once you have a GMB account, it is essential that you optimize the profile you have created and stay active by posting frequent updates, new offers, and sales that your business is having. Include local keywords. It is important to collect (positive) customer reviews. Ask your customers to leave reviews after they have used your services or purchased a product. You could do this on Google, Yelp, Facebook, or whatever platform makes the most sense for your business. Not only does it improve your search ranking, but it also demonstrates to other potential customers that your company is trustworthy
Go back through this article. You will see that I have deployed SEO tactics such as: Layered headings. A list with links to titles/headings. Digital Marketing is mentioned twice in the first paragraph. I use more lists throughout the article. Here is what is less obvious. I used a program to analyse and measure the Emotional Marketing Value (EMV) of this article’s headline. I made an emotional appeal to you and reminded you that you are still creating content for real people and not for an algorithm, even though you want search engines to discover and present your content. Here is some simple advice, create content for your ideal customer and then adapt it with some simple changes so that machines can find it, understand it, catalogue it and present it to your ideal customer. Need help with your digital marketing content? Drop us a message. Would you like to know your website’s health? Click here. The only digital marketing strategy that works and will keep working hard for you is content marketing. It is that simple. Google is the world's largest search engine, and they have one objective. Google wants to deliver the best user experience to its users.
Google, Bing and other search engines monitor how people engage and interact with your content. There are typically two types of content, informative content and entertaining content. If you have the ability to produce informative content that is also entertaining, then you are onto a winning formula. However, not all content is supposed to be fun. For example, if you are writing about nuclear energy, perhaps you should leave humour out of your content. An excellent way to set your content tone is to look at your ideal customer and build a buyer persona for your content. A buyer persona is a simple document in which you describe your ideal customer or client. In this document, you set out everything you know about your perfect customer, from marital status to education to job title to their hobbies. Once you have your buyer persona, you bring it out every time you are writing content, and you write to her or him as though you are having a one-on-one conversation with her. Following this simple idea will help you create the correct tone and keep your content engaging and respectful. Remember that your content is there to build an engagement and trusting relationship with your ideal customer. So, please treat them with respect and respect that they are giving you their time and attention. I can’t stress this enough! You are creating content for people, and people should be treated with love and respect. If you have a very analytical mind, as I do, you need to check yourself. I know that I’m very factual when I talk to clients, but when we are onboarding a new client, I have to remember that they may have created the content themselves and stating the content is poor performing, I may be offending my client. I’m also not considering their...
Search engines closely look at the content itself, help them pair your content to relevant search queries.
Phrase your content heading as an answer or as a question. One of the easiest ways to get your content noticed is to phrase it as a question or answer a question that a person would put to Google. There are many tools available that will help you do this. One of my favourite tools is Answer the Public. You enter the keyword phrase, and Answer the Public will return results as answers or questions. Let’s imagine that your product is toothpaste. Answer the Public will return results such as. Which toothpaste is the best? Does toothpaste clean silver? What toothpaste is best for receding gums? How is toothpaste made? How toothpaste kills bacteria? Who discovered toothpaste? Are toothpaste tubes recyclable? Where is toothpaste on the ph scale? Toothpaste can remove pimples. Toothpaste without sodium lauryl sulphate. Toothpaste with baking soda. Toothpaste vs gel. Toothpaste xylitol This tool is a search listening tool and provides vital insights into what people are searching for and how they are searching for the content. By matching your headlines to what and how people are searching, you help Google and other search engines provide people with a better user experience. Remember, by helping search engines, you are effectively helping yourself because your content will rank higher.