Frequently Asked Questions

Blogs are another type of SEO content you should consider when creating your strategy. They are usually written by someone within the company who has expertise in their field and serves as an extension of their brand voice through their tone and style (as well as their messaging). Blogs can provide valuable information about topics related to your business but do not necessarily need to be linked directly back.
It is crucial to leverage your time to grow your social media presence. You will see growth through targeted boosts or ads, carefully crafted copy, valuable content, captivating imagery, platform-specific best practices, and staying consistent. It is not enough to post. You need to post consistently so that your audience knows what to expect from you and so that they can see your message repeatedly. If you go weeks between posts, your audience will likely see your message more frequently for it to be memorable and make an impact. For help boosting your numbers, get in touch with us!
Using some essential tools, you can get a baseline idea of how well your content engages audiences. Getting a deep understanding of the buyer's journey - why they do what they do - is a little trickier. But even with the most competent companies, you must abide by the same rule: monitor, test, and repeat. It is only through a process of trial and error that you will be able to understand what is working and what is not when it comes to building your brand.
Given modern industry standards, you should be updating your company website weekly with SEO in mind. SEO (Search Engine Optimisation) is the process of getting traffic from free, organic search results—the natural listings users find when they type in a query and press "enter." Search engines work to provide users with helpful information based on their interests; good SEO practices can affect how high (or low) your site appears for specific searches
Never be afraid to answer a negative review, as leaving it unanswered only makes you appear aloof and uncaring. Once you have read the review, do not jump headfirst into an argument with your customer; instead, listen carefully and understand the feelings behind their words. Also, ensure that your tone is constantly apologetic and never defensive; remember, the reviewer is still a paying customer and should be treated as such. After receiving a negative review, you should take a few steps before crafting a response. To begin with, you should always respond quickly within 24 hours of receiving the check. You could react even faster by contacting the customer directly via email or social media if they provided their contact information. Next, give your customers all the information they need to communicate their grievances better: name them directly in your response and thank them for giving feedback that helps you improve your product and service. This allows you to turn a potentially harmful comment into an engaging discussion point on your page, opening the door for communication and valuable feedback from potential customers.
Although there is not one foolproof way of going viral, some of the biggest hits are just pure luck, while others are carefully crafted. Research the best kinds of video formats. Keep on top of trends. Focus on a specific niche. Use keywords in captions, hashtags, and descriptions. Get help from established influencers. Create relatable content. Keep it brief. Post regularly and consistently. Consider platforms like Reddit.
Gamification is where your apps, loyalty programs, email campaigns, messaging apps, social media platforms, and websites can all connect to push players forward through fun incentive loops and offers businesses an exciting way to increase activity on their sites – and keep users coming back for more. The first step in creating a gamification strategy is determining your goal. Gamification has many definitions and applications (for example, some people include loyalty programs as an element of gamification).
Email marketing is and will continue to be one of the most powerful marketing mediums. If you are not taking advantage of this, do a little research into it and see how email marketing can benefit your business or organization. Email marketing is a powerful way to build relationships with your leads, customers, and past customers. It is an opportunity for you to speak directly into their inbox—at a time that works best for them—and communicate something valuable in less than five seconds.
Businesses use KPIs (Key Performance Indicators) to manage their performance and to meet the needs of customers, stakeholders, and employees. To do this, they often create dashboards, charts, or graphs used to represent the KPIs. They are helpful because they provide a snapshot of how the business is managed over time and the direction it is headed in. The key is to choose the KPIs — and not too many — that best align with strategic goals. A          healthy mix of KPIs that reflect different areas of the business help paint a picture of a business's overall health and performance. They also help teams and employees stay focused and enable better data-based decision-making.
Content marketing is creating and distributing valuable, relevant, consistent content to attract and acquire a clearly defined audience to drive profitable customer actions.