Finally, remember your content is for people, not for algorithms.

Go back through this article. You will see that I have deployed SEO tactics such as:

Layered headings.
A list with links to titles/headings.
Digital Marketing is mentioned twice in the first paragraph.
I use more lists throughout the article.

Here is what is less obvious. I used a program to analyse and measure the Emotional Marketing Value (EMV) of this article’s headline. I made an emotional appeal to you and reminded you that you are still creating content for real people and not for an algorithm, even though you want search engines to discover and present your content.

Here is some simple advice, create content for your ideal customer and then adapt it with some simple changes so that machines can find it, understand it, catalogue it and present it to your ideal customer.

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The only digital marketing strategy that works and will keep working hard for you is content marketing. It is that simple. Google is the world’s largest search engine, and they have one objective. Google wants to deliver the best user experience to its users.