Local SEO – A guide to SEO for 2022
- Google’s local searches account for 46 percent of all searches (Search Engine Watch). Recent years have seen an exponential rise in the number of “near me” searches. So, it is important to make sure your local business is easy to find!
- Make sure that you have a Google My Business (GMB) account and stay active on it. A GMB account shows Google that your business is genuine, and will be more likely to share your content. Once you have a GMB account, it is essential that you optimize the profile you have created and stay active by posting frequent updates, new offers, and sales that your business is having.
- Include local keywords.
- It is important to collect (positive) customer reviews. Ask your customers to leave reviews after they have used your services or purchased a product. You could do this on Google, Yelp, Facebook, or whatever platform makes the most sense for your business. Not only does it improve your search ranking, but it also demonstrates to other potential customers that your company is trustworthy
