We have loads of experience in the pharmaceutical and medical industry. We really love this piece of work that was completed but never executed by Adcock Ingram’s Cepacol Throat Lozenges.
Task:
To develop a through-the-line campaign over several touchpoints and outlets. The brand was traditionally perceived as a staid brand aimed at older consumers. Our job was to reposition the brand as young and relevant with a clever campaign.
Big Idea Solution:
Sometimes it’s the small things that have the most significant impact: a stone in your shoe, popcorn stuck in your teeth, a paper cut and of course, a sore throat. Sadly, like a shoe without a stone in it or a throat without a scratch, we only become aware of them when it’s too late. Suddenly these tiny things can have a big impact. Thankfully with Cepacol’s lozenges, you can go back to forgetting you ever had a sore throat. A small little lozenge that has the power to get rid of a
big inconvenience.
