When a person first lands on your website, the search engines are looking at a few things:

• How long does it take your page to be presented to the person? This is called the first paint. If it takes your content too long to load, the person may lose interest and leave your website before they even see the page. There are two solutions here; speed up your page or indicate that your page is loading with a loading icon. 
• Is the content relevant to the person? Did the person find what they were looking for at first glance or decide that your content is not what they are looking for and left your website? There are a few things you need to do in the first few lines of your content. Set out what your blog is about, who it’s for and more importantly, who your content is not for.
• For SEO, use your keyword phrase within the first paragraph.  
• Did you see that I referred to the user as a person! I want you always to remember that you are generating content for people.