We are making digital marketing easier to understand. Part 1Brand Spanking Marketing
There is a lot of nonsense spoken about digital marketing. Many digital marketing tactics will deliver quick short term results, and then your purchased attention fades into the ether.
You have to ask yourself if you are playing for short-term gains or playing the long game? If you are looking for some tactics to earn attention quickly, this blog is not for you. This is for those that are playing the long game. What I’m going to show you here will earn attention for years to come at no cost except for your initial time and effort.
The only digital marketing strategy that works and will keep working hard for you is content marketing. It is that simple. Google is the world’s largest search engine, and they have one objective. Google wants to deliver the best user experience to its users.
Providing people with the best possible user experience is the only way to keep their search monopoly and keep its users from moving to other search engines like Bing. This is Google’s sole objective because by being the number one search engine, they will retain advertiser’s spend and even attract more advertising spend.
Understanding Google’s key objective helps you understand how to play the game. All you need to do is provide Google with content that provides value and ideally is engaging.
Here is a list of 5 ideas that will help you play the digital marketing long game
Search engines closely look at the content itself, help them pair your content to relevant search queries.
Search engines want to see how people engage with your content.
Search engines are looking for high-quality, trustworthy content.
Finally, remember your content is for people, not for algorithms.