Blogs


Our blogs provide insights across the traditional and digital marketing landscape. We explore the
latest marketing trends and relay the marketing tips and tricks that we have learned throughout our years
of experience to assist you and your brand to cut through the noise.

Website Perfomance.

4 Ways to Improve Your Website’s Performance on Mobile Devices

There are four ways to improve your website's performance on mobile devices: responsive web design, adaptive design, progressive enhancement and media queries. Find out more about them here. Mobile optimisation is an important part of any website's strategy. It helps ensure that users can access your content easily and quickly, regardless of whether they're using a desktop computer or a smartphone. Responsive...

Social Media Marketing

10 Social Media Marketing Tips for Small Businesses

Social media has become a powerful tool for businesses to connect with customers and promote products. But how can you use this platform to grow your business? Here are some tips to help you start using social media effectively. Start with a Plan: Before you begin any type of social media campaign, make sure you have a plan. This will ensure you...

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5 Google Analytics Features You Must Know About

Google Analytics is an online tool that helps webmasters track how visitors use their websites. It provides information on visitor demographics, referring sites, page views, and other metrics. Here's what you need to know about it: There are five main features of Google Analytics that every business owner should know about. These include: • Site Traffic – This feature shows how much traffic...

10 Cyber Security Tips for Small Businesses

10 Cyber Security Tips for Small Businesses

Cyber security is an important part of any business today. Learn what steps you need to take to keep your data safe and secure. Be Aware of Phishing Scams. Phishing scams are one of the biggest threats to small businesses today. They often use social engineering tactics to trick people into giving up personal information. These scams are designed to steal money...

Content Creation

Create valuable content – A guide to SEO for 2022

The content you create for your website or blog should answer the questions your ideal customers have, and establish you as an expert who makes your viewers want to return to your website. Consistency is key. Frequently posting content shows Google that you are relevant, and Google prefers fresh content. Blog posts longer than 2,000 words tend to perform...

Local SEO

Local SEO – A guide to SEO for 2022

Google's local searches account for 46 percent of all searches (Search Engine Watch). Recent years have seen an exponential rise in the number of "near me" searches. So, it is important to make sure your local business is easy to find! Make sure that you have a Google My Business (GMB) account and stay active on it. A GMB account...

Search engines want to see how people engage with your content

Search engines want to see how people engage with your content

Google, Bing and other search engines monitor how people engage and interact with your content. There are typically two types of content, informative content and entertaining content.  If you have the ability to produce informative content that is also entertaining, then you are onto a winning formula. However, not all content is supposed to be fun. For example, if you are...

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We are making digital marketing easier to understand. Part 1

There is a lot of nonsense spoken about digital marketing. Many digital marketing tactics will deliver quick short term results, and then your purchased attention fades into the ether.  You have to ask yourself if you are playing for short-term gains or playing the long game? If you are looking for some tactics to earn attention quickly, this blog is not...

Content Marketing

What is Content Marketing?

In our last blog post we touched on how important great content is for your brand. This blog post will dive deeper into the many reasons why content is so crucial to your digital marketing success. What Is Content? Content is a very broad term and includes anything that is educational to the consumer and does not necessarily need to be directly...

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