Blogs
Our blogs provide insights across the traditional and digital marketing landscape. We explore the
latest marketing trends and relay the marketing tips and tricks that we have learned throughout our years
of experience to assist you and your brand to cut through the noise.
4 Ways to Improve Your Website’s Performance on Mobile Devices
There are four ways to improve your website's performance on mobile devices: responsive web design, adaptive design, progressive enhancement and media queries. Find out more about them here. Mobile optimisation is an important part of any website's strategy. It helps ensure that users can access your content easily and quickly, regardless of whether they're using a desktop computer or a smartphone. Responsive...
10 Social Media Marketing Tips for Small Businesses
Social media has become a powerful tool for businesses to connect with customers and promote products. But how can you use this platform to grow your business? Here are some tips to help you start using social media effectively. Start with a Plan: Before you begin any type of social media campaign, make sure you have a plan. This will ensure you...
5 Google Analytics Features You Must Know About
Google Analytics is an online tool that helps webmasters track how visitors use their websites. It provides information on visitor demographics, referring sites, page views, and other metrics. Here's what you need to know about it: There are five main features of Google Analytics that every business owner should know about. These include: • Site Traffic – This feature shows how much traffic...
10 Cyber Security Tips for Small Businesses
Cyber security is an important part of any business today. Learn what steps you need to take to keep your data safe and secure. Be Aware of Phishing Scams. Phishing scams are one of the biggest threats to small businesses today. They often use social engineering tactics to trick people into giving up personal information. These scams are designed to steal money...
Create valuable content – A guide to SEO for 2022
The content you create for your website or blog should answer the questions your ideal customers have, and establish you as an expert who makes your viewers want to return to your website. Consistency is key. Frequently posting content shows Google that you are relevant, and Google prefers fresh content. Blog posts longer than 2,000 words tend to perform...
Local SEO – A guide to SEO for 2022
Google's local searches account for 46 percent of all searches (Search Engine Watch). Recent years have seen an exponential rise in the number of "near me" searches. So, it is important to make sure your local business is easy to find! Make sure that you have a Google My Business (GMB) account and stay active on it. A GMB account...
Finally, remember your content is for people, not for algorithms.
Go back through this article. You will see that I have deployed SEO tactics such as: Layered headings. A list with links to titles/headings. Digital Marketing is mentioned twice in the first paragraph. I use more lists throughout the article. Here is what is less obvious. I used a program to analyse and measure the Emotional Marketing Value (EMV) of this...
Search engines want to see how people engage with your content
Google, Bing and other search engines monitor how people engage and interact with your content. There are typically two types of content, informative content and entertaining content. If you have the ability to produce informative content that is also entertaining, then you are onto a winning formula. However, not all content is supposed to be fun. For example, if you are...
Search engines closely look at the content itself, help them pair your content to relevant search queries.
Phrase your content heading as an answer or as a question. One of the easiest ways to get your content noticed is to phrase it as a question or answer a question that a person would put to Google. There are many tools available that will help you do this. One of my favourite tools is Answer the Public. You enter...
Search engines look at the entire user experience the person has when they first land on the page.
When a person first lands on your website, the search engines are looking at a few things: How long does it take your page to be presented to the person? This is called the first paint. If it takes your content too long to load, the person may lose interest and leave your website before they even see the page....
We are making digital marketing easier to understand. Part 1
There is a lot of nonsense spoken about digital marketing. Many digital marketing tactics will deliver quick short term results, and then your purchased attention fades into the ether. You have to ask yourself if you are playing for short-term gains or playing the long game? If you are looking for some tactics to earn attention quickly, this blog is not...
Creating remarkable ideas that sell products and services. 🧠 🧐
How do you cut through the noise of today's marketing and advertising? How do you connect with your ideal customer? Before COVID-19 people bought goods and services from people they knew, liked and trusted. But with human interactions being forced online we have been forced to change the way we do business! Our old mantra of people buy goods and services from...
What is Content Marketing?
In our last blog post we touched on how important great content is for your brand. This blog post will dive deeper into the many reasons why content is so crucial to your digital marketing success. What Is Content? Content is a very broad term and includes anything that is educational to the consumer and does not necessarily need to be directly...
What is Digital Marketing in 2020?
Digital marketing is the ability to communicate and engage with your customer or consumer digitally on a variety of innovative platforms.
Why use an event management company?
You've got a marketing team, right? You have an event in a few months - surely they can just…put it all together? Well…No. Not really. One of the biggest areas that companies battle
So, What is Through The Line (TTL) Marketing?
First, let's start with what Above The Line (ATL) and Below The Line (BTL) marketing is, and then we can get to TTL. Above The Line (ATL) marketing/advertising consists of communication efforts which are largely...
