Blogs
Our blogs provide insights across the traditional and digital marketing landscape. We explore the
latest marketing trends and relay the marketing tips and tricks that we have learned throughout our years
of experience to assist you and your brand to cut through the noise.
SEO Unveiled: Winning Strategies for Capturing New Customers via Search Engines
In today’s digital-first world, the battleground for brand visibility and customer acquisition...
Demand for Local Service Searches is Skyrocketing
In the dynamic and ever-evolving digital landscape of 2024, South African businesses...
Proliferation of Mobile Usage Makes Keyword Visibility Necessary
In today's digital landscape, the surge in mobile device usage has revolutionized...
Why Prioritizing SEO Now Is Crucial for South African Businesses in 2024
As we enter 2024, the landscape of South Africa's digital economy continues...
Why You Should Invest in Professional Website Copywriting
Your website is often the first point of contact between your business...
6 Major Disruptors to South African SEO in 2024
As the digital landscape continues to evolve, South African businesses must adapt...
Why South African Businesses Need SEO Tools
Maintaining a strong online presence is paramount for South African businesses. With...
SEO and UX Best Practices for South African Businesses
In the increasingly competitive South African business landscape, optimising your online presence...
Aligning SEO and Customer Journey for Business Growth
As a South African small business owner, you're likely well aware of...
Common Website Mistakes South African Businesses Should Avoid
In today's digital age, having a strong online presence is crucial for...
Essential Tips for Developing Your Business
A Guide for South African Entrepreneurs Your business website acts not only as...
15 Top Advantages of Using WordPress in South Africa
Worldwide, countless websites rely on WordPress for their online presence. Known for...
Creating Must-Click Landing Pages with Brand Spanking Marketing
In today's competitive digital landscape, a well-crafted landing page can be a...
Sell Where Your Customers Are: A Guide for South African E-commerce Entrepreneurs
Finding the Right Marketplaces for Your Brand In the bustling digital streets of...
The Comprehensive Guide to Ecommerce Photography for South African Entrepreneurs (2023)
E-commerce Visuals: Crafting Your Brand's Image In the digital marketplace, a picture truly...
Optimising Your E-commerce Strategies in South Africa: A Thorough Guide for Businesses
Unlock the Potential of Online Retail in the South African Market! Step...
How to Boost Sales with Social Media Marketing
In today's digital age, if your business hasn't tapped into the power...
Connecting with the South African Consumer
In the vibrant and diverse South African marketplace, deeply understanding local consumer...
Empowering Your Brand in South Africa: Forging Lasting Connections Through Deep Understanding
South Africa is a melting pot of cultures, languages, and histories. It's...
Boosting Your Brand Recognition: Strategies that Work
The modern-day market is a vast expanse where numerous brands jostle for...
The Zeigarnik Effect and Modern Marketing: How Nike, Coca-Cola, and Apple Keep Us Intrigued
Standing out is paramount in a marketplace overflowing with brands vying for...
How Psychology Shapes Marketing Strategies for Success
Marketing has evolved significantly in recent years, with a growing emphasis on...
Decoding Consumer Minds: Psychological Strategies that Drive Marketing Success
Consumer behaviour holds immense significance. To effectively reach and engage your target...
From Mind to Market: The Science Behind Successful Branding and Marketing Techniques
In today's fiercely competitive business landscape, branding and marketing are pivotal in...
The Power of Perception: Unravelling the Psychology of Branding and Marketing
Branding and marketing play a pivotal role in the success of businesses....
Building Trust in Branding: Psychological Tactics for Establishing Credibility and Authenticity
Building trust is essential for successful branding in an era of information...
The Psychology of Pricing: Strategies to Optimize Brand Perception and Profitability
Pricing is a critical element of marketing strategy that goes beyond simple...
Social Proof and Influence: Harnessing Psychology for Effective Brand Marketing
Consumers are constantly bombarded with choices, making it challenging for brands to...
The Role of Storytelling in Branding: Connecting with Consumers on a Psychological Level
In today's crowded marketplace, brands need more than just catchy slogans and...
Colour Psychology in Branding: Choosing the Right Palette for Maximum Impact
In the world of branding, the strategic use of colours can profoundly...
Creating Brand Loyalty: How Psychology Can Drive Customer Engagement
Building brand loyalty is crucial for sustainable success in the fiercely competitive...
The Power of Emotions in Marketing: Leveraging Psychology for Brand Success
Emotions hold immense power in marketing. While logic and rationality play a...
Understanding Consumer Behaviour: The Key to Effective Branding Strategies for Brand Spanking Marketing
In today's dynamic and competitive business landscape, understanding consumer behaviour is the...
Beyond the Click: Navigating the Consumer Journey through Psychology-Driven Marketing
The consumer journey is no longer linear. Consumers are exposed to many...
The Psychology of Persuasion: How to Use it for Marketing Success
In the world of marketing, the ability to persuade people to take...
From Brain to Buy: Understanding the Science of Consumer Behaviour
As a business owner or marketer, understanding consumer behaviour is crucial for...
The Power of Emotions: Connecting with Your Audience through Marketing
In today's competitive marketing landscape, more is needed to sell a product...
How Brand Spanking Marketing Can Take Your Business from Bland to Bold
As a business owner, you know that marketing is critical to success....
5-Day Email Funnel Marketing: A Comprehensive Guide to Connecting with Your Audience
Email marketing is one of the most powerful tools available to businesses...
The Power of Localized Digital Marketing Strategies: How Our Agency Helps South African Businesses Thrive
As a digital marketing agency based in South Africa, we understand the...
Aligning Your Marketing Efforts with your Business Goals
In the modern business world, businesses need to align their marketing efforts...
7 Tips for Crafting a Strong Brand Voice
Having a powerful brand voice is essential for any business. It will...
Mobile Marketing: What Does It Mean For Your Brand?
In today's digital landscape, mobile marketing is increasingly essential for businesses to...
How to Maximise Your Brand Awareness
In order to stand out among competitors in today's crowded marketplace, it...
Rebranding Your Business: Is It Time?
As a business owner, staying ahead of the curve in today's ever-changing...
Reaching Your Goals Through Strategic Marketing
In the modern business world, companies need to align their marketing efforts...
4 Ways to Improve Your Website’s Performance on Mobile Devices
There are four ways to improve your website's performance on mobile devices:...
10 Social Media Marketing Tips for Small Businesses
Social media has become a powerful tool for businesses to connect with...
5 Google Analytics Features You Must Know About
Google Analytics is an online tool that helps webmasters track how visitors...
10 Cyber Security Tips for Small Businesses
Cyber security is an important part of any business today. Learn what...
Create valuable content – A guide to SEO for 2022
The content you create for your website or blog should answer...
Local SEO – A guide to SEO for 2022
Google's local searches account for 46 percent of all searches (Search...
Finally, remember your content is for people, not for algorithms.
Go back through this article. You will see that I have deployed...
Search engines want to see how people engage with your content
Google, Bing and other search engines monitor how people engage and interact...
Search engines closely look at the content itself, help them pair your content to relevant search queries.
Phrase your content heading as an answer or as a question. One...
Search engines look at the entire user experience the person has when they first land on the page.
When a person first lands on your website, the search engines are...
We are making digital marketing easier to understand. Part 1
There is a lot of nonsense spoken about digital marketing. Many digital...
Creating remarkable ideas that sell products and services. 🧠 🧐
How do you cut through the noise of today's marketing and advertising?...
What is Digital Marketing in 2020?
Digital marketing is the ability to communicate and engage with your customer...
So, What is Through The Line (TTL) Marketing?
First, let's start with what Above The Line (ATL) and Below The...
